Sector: Specialist Distribution
Deal Type: MBO / Growth Capital
Initial Investment: Dec 2018
Location: London, UK
Press Release: Bay Tree Private Equity make inaugural investment
About Prime Light Electrical
Founded in 1992, the business specialises in the distribution & sales of high quality electrical components to the lighting and other major industries. It represents International market leading manufacturers and is a reliable and expert ‘One Stop Shop’ for OEM’s and wholesalers.
Bay Tree have identified 5 areas of focus that will drive growth in the business:
- Bolt-On acquisitions
- A new website
- Introduction of digital marketing
- An increase in Sales resource
- Re-define market segment to develop product range into adjacent industry sectors
“The investment from Bay Tree will allow us to accelerate our exciting growth strategy. The Management team are delighted to be backed by an equity provider who quickly understood the opportunity to establish Prime Light in dynamic new markets like Smart Lighting. It is already quite evident how much added value Bay Tree can contribute to our business”.
Sean Hounslow – MD